Laetitia BOCHUD

A political scientist trained in Switzerland and the United States, Laetitia Bochud led the communication and marketing department of a luxury brand for the Swiss market, among other project management activities. In 2017, she joined the stimulating scene of immersive technologies with Virtual Switzerland. This association, initially supported as a National Thematic Network (2017-2020) by the Swiss Innovation Agency Innosuisse, fosters and promotes the development, integration, and technological transfer of Swiss XR according to 3 axes: 1) production and creation, 2) industry and integration, 3) innovation and research. Besides managing projects and facilitating productions and initiatives, Laetitia is also a university CAS lecturer, jury member, curator, and public speaker. Elected Digital Shaper 2022, Laetitia chairs the board of XR4Europe, an association that supports and federates European XR professionals, and that is involved in Horizon Europe projects. She is also and ambassador for Women in immersive Tech in Switzerland, and the global lead for the IMPULSE Programme – the European XR Accelerator, one of the initiatives she helped co-create.