Jan was an early adopter of digital technologies in the creative field. The potential of VR was obvious to him, so he began exploring new interaction techniques and developed interaction devices for spatial environments in the research field. His long-standing passion for augmented reality and AR led him to establish the Competence Center as a network hub for AR and AR, the place to inspire and influence AR activities within Audi AG. With its private label, advisXR, Jan advises startups and encourages network activities to drive and deliver the future in AR&VR. In its mission for an open XR ecosystem, it establishes strategic partnerships and supports emerging and established companies in their journey through digital transformation.